BuySide Auto is an Auto Broker for new cars founded by Christopher Gross. Over the years, while working at technology companies, Chris developed a reputation as the person to advise and negotiate car purchases. His passion for helping people navigate the car-purchase process is what led him to his job at Cartelligent and to eventually launch BuySide Auto.

Chris has more than 25 years of proven leadership and experience in the automotive, technology and financial industries. Most recently, Gross was EVP/GM of Roadster Concierge. Prior to founding BuySide Auto, Gross held senior executive positions at LotLinx, a powerful search engine for cars; Cartelligent, an online automotive company; and OQO, a pioneer in ultra mobile personal computing. Gross holds a Bachelor of Science degree in Finance from the University of Arizona and an MBA in general business from Harvard Business School.

What Makes BuySide Better Than Other Brokers

• Financing / Lease Rates — Many auto brokers agree to let dealers mark up finance or lease rates, and then receive a split of the "finance profit." BuySide Auto will not work with dealers that force this mark up, and this saves you money.
• Dialogue — Many buyers are considering multiple cars and need an independent opinion and suggestions about alternatives. BuySide Auto will take the time to have this discussion.
• Experience — We have brokered thousands of cars for clients in California. We know which dealers are reliable and want the business. We engage multiple dealers to get the best market price.
• Simplicity — We do everything upfront. When you pick up your car, there are no surprises. The paperwork is ready to be signed, and then the car is yours!